The ideal entry point represents the person most likely to carry your solution through to implementation, and it’s typically a clinical or business champion, like a physician or director. They’re the people you want to start with from the outset, rather than a close contact down the chain or in the wrong department who you hope can get you to the right person eventually.
Defining a process, and then replicating it, isn’t always easy. In healthcare sales, the winning recipe is likely more straightforward than you might think.
There’s an adage in digital health sales that you have to buy your first couple of customers in the absence of any evidence. But don’t just give your product away.
Who is your ideal client profile?
To help brands answer that question, we take them through a simple, four-part exercise that takes most 10-minutes tops to complete.
For many digital health companies, Q4 is a better time to hire than the start of the new calendar year, especially in 2020 and beyond.
As the economy reckons with COVID-19, tactful and strategic marketing should be a priority for digital health startups: Right now, it’s all about the pandemic
This article was written before the novel COVID-19 rocked the nation. Much has changed, very quickly, since the AMA report was released. Still, the report
Let’s start off with a dismal stat: A startup’s first Vice President of Sales has a 1 in 4 chance of success—and most of them
Partnering with InsightRX Back in the fall of 2019, we did an exciting thing: We invested in InsightRX. Digital health companies that advance precision medicine