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The COVID-19 Reality: Selling Digital Health in Our New Normal
A Practical Guide for Enterprise Healthcare Sales in the Best and Worst of Times
Written by: Dan Baker, Elissa Baker, Bana Jobe, and Trishan Arul.
How do you sell enterprise healthcare technology in uncertain times? How do you ensure that your solution makes an actionable difference such that buyers and users consider it mission-critical?
That’s exactly what this guide aims to explore. By walking through the basics of selling digital health in both the good times and the bad, the Phase2 team has come together to share our collective insights for building a crisis-proof sales strategy.