The 4P Pyramid
We’ve mentored and worked with hundreds of companies, seen successes and failures, and distilled our experience into best practices that give healthcare entrepreneurs the best chance of success.
The 4P Pyramid
Product-Market Fit
Ensure your strategy, value, and message are aligned and clear.
42% of companies fail because they don't have a stable product-market fit. We evaluate your strategy and the economics behind it and help you discover your ideal customer, a story that resonates, and quantify the value of your solution into a defensible business case.
Our growth marketing team then works with you to develop ongoing market research, content creation, blog management, email campaigns, and social strategy.
Pipeline
Win in the marketplace at the expense of the competition
We help you define and structure a Pipeline you can track and measure. As we work on filling your pipeline with qualified leads and opportunities, we’ll quickly see areas where conversion rates can be optimized.
Process
Build a lead generation machine that scales as you do
By developing your Process for sales and marketing in tandem, we compliment each capability. Outbound sales campaigns are aligned with automated marketing and digital components – all progressing your leads through your sales funnel faster.
People
Attract the right talent with help from an experienced eye.
The final layer in the 4P model is People. Our executive search services ensures operators on the ground are assisting you to select the right candidate for the job.
Build a commercialization structure that will make you succeed
Phase2 Health, LLC works with investors, founders, and business management to accelerate sales and ignite growth. Our experience in healthcare technology will help you reduce executional risk and ensure you reach prospects with a powerful message that helps you close the deal.
Top reasons digital health companies fail
* Adapted from CB Insights “The Top Reasons Startups Fail”
Sample Engagement
~30 days
4P Assessment and schedule engagement deliverables
120 days
Fill prioritized gaps in Pipeline & Process. Partner with leadership to close high-potential deals.
180-360 days
Supplement or hire junior roles for sales & marketing. Define and execute roadmap toward VP hiring and on-boarding.
Through exit
Board / Formal advisory
Learn more about us
We help health technology companies work through this process and build a strong foundation for growth.